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Tuesday, July 3, 2012

Ghost in a sale (How many holograms of alcohol in your beer?)

I met another ghost, the other day, in Eunpyeong-gu. The ghost of a clone of some surgically enhanced celeb, promoting a beer brand in the beverage section of an hypermarket:



I couldn't help but think of that flickering Geisha on Blade Runner's electronic ads (giant blimps and billboards).

This here ghost may well look more alive than the original celeb. Still too artificial to be confused with a genuine "replicant".  

To beer or not to be? How many holograms of alcohol in your beer? Do Androids dream of electric sips?

Seoul Village 2012
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