From The Outside, KAL's "7 Star Hanok Hotel" Showcases Excellence in Freight

Remember Korean Air's "hanok hotel" project in  Songhyeon-dong(see "Korean Air Grounded : Seoul 7 Star Hotel Delayed")? Rather than traditional Korean architecture, the first aerial views bring to mind plane hangars ("Excellence in Freight"?), computer chips, old tape recorder keys, or maybe the kind of golden piano keys Liberace's diamond-laden fingers would love to strike:

Source "7성급 한옥호텔'이라더니…귀퉁이 영빈관이 '고작'"  (News1 - 20140417) via Naver

The architect KIM Won - who worked with the great KIM Swoo-geun at Space Group - went as far as wondering if this was truly the work of a renowned colleague (Mario Botta, who did the round part of the Leeum), and how this thing could pretend to be inspired by hanok.

Yes, if you look closely in the upper left corner, you do find a couple of hanoks, but they sound very much like the "Hanok Alibi" I wrote about last year in "Build a hanok and they will come - Marketing impostures and genuine slow urbanism":

twitter.com/theseoulvillage/status/310299015470256128

And you can't even see them from the street the way you do for the Office of Royal Genealogy at the nearby MMCA Seoul*..., but that's consistent with a non-inclusive, resolutely exclusive 7-star concept that, otherwise and regardless of its degree of hanokness, seems optimized to leverage on intense foot traffic at a key touristic intersection, with a gallery facing Insadong. 

Note that unlike in Blingblingistan (a.k.a. Dubai), hotel classifications don't reach as far as 7 stars in Korea, but that's another story. At least - speaking of stories - this high-profile project remains low-rise...

... and at ground level for the moment, because the land has remained untouched so far. I took this view from across the street a couple of years ago...

November 2011

... and News1 published this close-up yesterday: 

Source "서울 호텔 이용률 78.9%, 공급과잉 우려"  (News1 - 20140416)

News1's shot was taken not far from where the gallery will be erected, at the bottom righ corner in the aerial view above. This angle prolongs the Insadong axis, and you can see the Folk Museum, Cheong Wa Dae, and Bugaksan in the background.

Note that this last picture illustrated an article about the mounting risk of hotel rooms oversupply in Seoul, a recurrent topic on my own "Korean errlines"**, and an issue raised yesterday by the CCEJ (Citizens' Coalition for Economic Justice) during a meeting where the so-called 'hanok hotel' came under fire.

Intense lobbying eventually seems to be paying for KAL, and leveraging the government's recent deregulation frenzy, an obviously tailor-made reform took care last month of the law that had blocked the company for years (no hotels could be built near schools, and there's a couple of them just next door):

"Law changes to allow hotels near schools. Will #KoreanAir build its 'hanokized' 7-star near #Anguk?" (20140327)
twitter.com/theseoulvillage/status/449016361151242241

So if you want an aerial view from a hotel with hanok, I suggest the one I took a couple of days ago from the 23rd floor of The Shilla:

"#Jangchung Gymnasium in its #Colosseum stage (in the distance, #DDPSeoul, #Doota Tower)"
twitter.com/theseoulvillage/status/455589503902568448

Following a bottom right - top left diagonal:

• in the right corner: the hotel's Yeong Bing Gwan, a 1967 hanok used for weddings and receptions
• in the center: the old Jangchung Gymnasium, beheaded during its renovation, almost looks like Roma's Colosseo
• in the background: on the way to Doota Tower, the shining flank of the giant squid (the DDP - see "Sneak peek inside Dongdaemun Design Plaza and Park")

And of course, Wongudan's Hwanggungu Pavilion is still standing on Westin Chosun territory.

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* BTW if you fancy more animated aerial views of this block, re-watch "MMCA Seoul from above")
** along with the future magnets on each side of the Gyeongbokgung: this KAL hotel and the Four Seasons (see for instance "Four Seasons Seoul", "A 6 Star Hotel in Gwanghwamun?")

A 6 Star Hotel in Gwanghwamun?

If Korean Air's ambitious 7-Star 'hanokish' hotel near Anguk* remains on hold, Mirae Asset's project for a 6-Star hotel at Gwanghwamun Station seems back on tracks.

As we saw earlier, many office buildings are to be delivered over the next few months and years in this area, and across the capital, some projects are already being partly converted into hotel rooms because the boom in tourism is expected to continue as Seoul catches up with rival world magnets. No wonder Jongno-gu wanted developpers to come up with something different than the office space initially planned at this prestigious address (Gwanghwamun Naegeori or the Saemunan-ro / Sejongdae-ro intersection).

We first heard about the project last March but today, more details were released in the media: 26 floors, 316 to 348 rooms, and an inauguration scheduled for 2016. To operate the hotel, Mirae would love to deal with Four Seasons. The franchise usually settles for buildings with a long history but here, the location is loaded with culture and history : in Shinmunro, between Gwanghwamun Square and Gyeonghuigung, just opposite Cheonggyecheon, and halfway between Gyeongbokgung/Seochon and Deoksugung/City Hall**. Bonus: a relatively low competitive pressure (not far from the Koreana Hotel, but clearly in a different area than the Westin or the Plaza).

Hankyung (Korea Economic Daily) published an update of the tourist hotels under construction in Seoul (""외국인 관광객 잡아라" 서울 도심 호텔 6000실 '공사중'"): a total of 6,000 rooms, and a few other Jongno-gu projects (JW Marriot in Jongno 6-ga, Waterfront in Gwansu-dong, and Ibis Ambassador in Ikseon-dong).

I hope the sketch presented in that article as the future Gwanghwamun landmark is just a first draft.

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*"Korean Air Grounded : Seoul 7 Star Hotel Delayed"
** and don't forget Baekundongcheon ("Baekundongcheon / Gwanghwamun-gil - A River Runs Through It")!

Seoul Plaza Hotel joins the renovation frenzy

From May 3rd, the Seoul Plaza Hotel will be closed for renovations. It should reopen 6 month later, about 10 days before the G20 Summit (November 2010). Will remain open for business during the renovation : the Grand Ballroom banquet and wedding facilities, the spa and fitness, and the hotel's restaurants with a direct access from the outside.

The 34 year old hotel will change its white dress for a metal-bronze look, and a new positioning as a "European boutique hotel". The number of guest rooms will be cut from 445 down to 400 to accomodate more suites. The Westin Chosun and Hotel Shilla have also been recently improved, but this one moves after the downturn, a clear sign of optimism from hospitality businesses in Korea. Tourism and logistics infrastructures are among the sectors where Foreign Direct Investment is booming, and Seoul keeps gaining momentum as a major touristic as well as business / convention destination.

On the other side of Seoul Plaza, another landmark is undergoing a total relooking : the new Seoul City Hall just completed its basement levels, so the big wave should start bulging anytime soon*. Meanwhile, you can visit the small exhibition about that major (indeed) project, including images from the propositions that were turned down**.

While I'm at it : Sejongno and Taepyeongno will soon be called "Sejongdaero" or Sejong Avenue. I guess it doesn't change anything as far as the "dongs" are concerned but for the road itself, it means one single name between Gwanghwamun and Sungnyemun, and its confirmation as the spine of downtown Seoul.


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* I can't help but see a tsunami there (see "Business for the Environment Global Summit 2010 in Seoul")
** Today, the square was not really festive, hosting a ceremony to mourn Cheonan victims