From Yeoksam to Jongsam, Citius, Altius, Infirmius

In case you were out of this shapeshifting town over the past few months, a few bits to catch up. The usual mixed bag about urbanism and business, art and culture, life and death..

The good news is that the city has taken seriously the issue of nightlife economy. For those of you who used to know Seoul before the 2018 labor reforms* and struggle to explain to newbies how restaurants took orders after 9 pm and all neighborhoods were alive after 10 pm, help could be on the way. 

The approach is holistic with a transversal pilot across 7 administrations: the Planning and Administration Office, the Economic Office, the Culture Headquarters, the City Transportation Office, the Public Relations Bureau, the Tourism and Sports Bureau, and the Citizens’ Livelihood and Labor Bureau  Regulatory reforms and incentive shall boost 'Night Economy Coexistence Zones' (e.g. around the DDP, Hangang riverside, Namsan), and 25 'Seoul Moonlight Yajang' spots shall enjoy late hour cultural and public transportation. I don't know if the policies are optimal, but I like the intention to help Seoul get some of its mojo back.

Likewise, I'm all for a more balanced urbanism, where people can live, work, and play without long commutes, and on paper, that's what the 'Lifestyle Hub Revitalization Strategy' pledges to do so by allowing mixed-use urban development with - even better - a focus on non-Gangnam areas (e,g. 70 'lifestyle hubs' by 2030 starting with Chang-dong, Seongnae-dong, Junggok-dong to the East, Doksan-dong to the West). Over the past 5 years, Seoul has revitalized 92 station areas, adding over 6.6k public rental housing units, 16k units for young adults and newlyweds. The idea is to further boost affordable jeonse, extend to all 325 stations, and to stimulate activity along key connecting axes (Growth Potential Zone Revitalization Project). But Seoul pushes particularly hard, extending the radius from 250 to 350m around stations (500m for transfer stations), and unleashing verticality (35-floor limit abolished, FAR up to 1300% in areas like Yeoksam-dong or Jayang-dong). 

Seoul's new tripod

I can't help but think of these 1990s-2000s 'new town' ads featuring supersized 'apateu' blocks and gigantic subway station totems towering over undersized cityscapes. Again, this is not a zero sum game, Korea's population is not exactly booming. Besides, supertall towers actually disconnect inhabitants from their neighborhoods. This is potent medicine, and not necessarily good medicine, so drink responsibly.

At least OH Se-hoon is not pushing for claiming bits of Seoul's evershrinking greenbelt or even Yongsan Park for new housing projects (LEE Jae-myung playing it LEE Myung-bak-style on that one).

Left and right, Korea remains addicted to 'budongsan', obsessed with obsolete visions of urbanism born from postwar urgency. BTW fun to roam that Seoul Museum of History expo about 60 years of urban planning:

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At least some old Seoul villages survive and even thrive. TimeOut  even decided that Jongno-3-ga was the coolest neighborhood in the world:

TimeOut crowning Jongno-3-ga

But of course this place is just the disneyfied shell of  'Jongsam' s old self. Yes, outdoor barbecues feel almost like the good old times, yes, some Ikeson dong hanok survived, but no one actually lives in them anymore, and tourists can't experience the real thing.

'#TimeOut dubs #Jongno3ga the world's coolest neighborhood. #Ikseondong disneylandization paid off. Significantly one of the last spots where #Seoul nightlife survived 2018 labor-reforms.' (@theseoulvillage - 20260917) 

Jongno remains a most special place. And between October 1 and 14, just hectometers from Jongno-3-ga, don't forget to pass by KOTE for Nuances' 'Archaeology of the Present'' exhibition featuring 15 artists (Célia BRISOT, Elodie CATHERINE, Zoé CONSTANS, Salomé DUBOIS-HAN, Kämy DOBI, Tim FRANCO, Sébastien SIMON, Alaric HAMACHER, Stéphane MOT, Romain TENOT, Emmanuel L. M. WOLFS, Jung Ran KIM, Pascal BELMAS, Nils BOUVYER, L’ATELIER PIEPRZOV). ICYMI the occasion to see my 'spacetime capsule' or Tim Franco's tribute to Bogwang-dong. 

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* reminder: the measures, theoretically meant to help the little guy, were so radical and sped up that the opposite happened and hundreds of thousands of jobs disappeared even before COVID hit the fan.