NEW - my 'Seoul Villages' are out - 12 short fictions totally free! Download the free ebook!

Sunday, November 1, 2009

Anheung Jjinbbang (Anheung)

It all started outside of the village, quite far beyond the bridge, on road 42 in the direction of Hoengseong : a house facing a vast plain covered with fields.

"Anheung Jjinbbang" opened another shop in front of the Myeon Office (Township), probably to maintain a presence in a "maeul" transformed in Jjinbbang Land : about every other house in Anheung sells steamed buns.

But people are only queuing for the original one, which made the place famous... and I guess the family rich, judging by their parking lot on route 42 and the line at the Myeon Office, like in front of a Village theater in NYC. But the movie marquee keeps advertising the same blockbuster : Route 42, Bun To Be Wild, a.k.a. your classic jjinbbang filled with red bean.

It goes in a few bites and it's only for the pick-up, but Seoulites stay in line for over one hour on Sunday afternoons, on they way back to the Capital.

The staff keeps preparing 6 large plates every 20 mn, each plate the equivalent of 3 boxes tops, because here you buy it by boxes of 20 (KRW 7,000). And one single customer can leave with a 5-storey tower in his arms : two boxes for the family, one for the neighbor, another as a trophy for collegues stuck in the city... and one for the road.

The same guy probably never purchases more than one jjinbbang in a week (heck, more likely than not not more than 3 during a whole year), but nobody seems to complain. This "jjinbbang village" is a touristic attraction and this very place an institution.

I gave up after the 4th one on the way back, but I went that far only because the traffic made the trip last for 4 hours.

Anheung Jjinbbang / 안흥찐빵 (snack)
Anheung-ri, Anheung-myeon, Hoengseong-gun, Gangwon-do, South Korea 225-821
342.4570

Seoul Village 2009

No comments:

Post a Comment

Thank you for your comments and remarks. Also for your patience (comments are moderated and are not published right away - only way to curb the spam, sorry). S.

books, movies, music