SeMA's saemaeuldeul

SeMA's latest branch was inaugurated on March 12 in Siheung-dong, Geumcheon-gu. Between an elementary school, big apateu blocks, the huge district office and its namesake subway station, this long, low rise structure designed by KIM Chan-joong sits in a small park and dons a headband reflecting light like a screen, probably an echo to its dedication to new media art.

The new ship is docked to its neighborhood through an anchor outdoor installation (Yaloo's Shininho Landing), and an inaugural exhibition ('Mneme topos') honoring its own construction. Nothing revolutionary or pretentious; visitors are even entertained with fun signage from the parking lot to various outdoor spots. The idea seems to make families and newbies comfortable, contemporary art accessible to everyone. 

Seo-Seoul Museum of Art fills a cultural gap in southwest Seoul, and somehow combines Siheung-dong's nature dimension with Doksan-dong's industrial culture. Going to Geumnarae Central Park with the kids or to the district office for some administrative stuff? You can seize the opportunity and take a short cultural break. 

#SeoSeoulMuseumofArt in #Geumcheongu, #Seoul.#culture #architecture pic.twitter.com/DsmrQsiSbu

— Seoul Village 🇺🇦 (@theseoulvillage) April 24, 2026

Previously, SeMA only had one site south of the Hangang, in Gwanak-gu: the Nam-Seoul Museum of Art inaugurated in September 2004 in the former Belgian Consulate building relocated to Namhyeon-dong 21 years earlier.

Before Seo-Seoul, SeMA's last inauguration (in May 2025) was at the diagonal opposite in Chang-dong, Dobong-gu. A sliced dark cube - or should I say a camera obscura? - The Photography Seoul Museum of Art is a more daunting beast, with an edgier inaugural program featuring familiar names, but also experimental artists I'd never knew graced the Park Chung-hee era.

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As it opens, step by step, new Seoul villages to art, SeMA welcomes as always visitors for free. In case you missed any, here are the other venues:

• Seosomun Main Building: SeMA's Main Branch is located in Seosomun-dong, Jung-gu, in the original Supreme Court (built in 1928). Inaugurated in 1988, it moved in 2002 from Sinmunno-2-ga, Jongno-gu, within Gyeonghuigung grounds (now the site of the Seoul Museum of History).
  
  
• Buk-Seoul Museum of Art: inaugurated in September 2013 in Junggye-dong, Nowon-gu, SeMA's second biggest branch filled a regional void and often proposes interesting exhibitions
  
  
  
  
  
  
  
• Also:
• Archives, Seoul Museum of Art (inaugurated in April 2023 on the main axis of Pyeongchang-dong, Jongno-gu).
•  SeMA Storage (inaugurated in 2016 in the former Innovation Park in Nokbeon-dong, Eunpyeong-gu )
• SeMA Bunker (inaugurated in October 2017 under the Yeouido park and former runway - in Yeouido-dong, Yeongdeungpo-gu)
• Nanji Residency SeMA  (in Sangam-dong, Mapo-gu)
• Paik Ground (formerly Nam Jun Paik memorial house, inaugurated on March 10, 2017 in Changsin-dong, Jeongno-gu)

Seoul Village 2026
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Nine new museums in Seoul by 2023

Last Sunday*, Seoul announced nine new museums for the 3 years to come, after inaugurating five others over the past three years. As this map shows, downtown's dominance in cultural sites shall grow even stronger, but a few underserved neighborhoods will get their fair share:

The 5 museums inaugurated between 2017 and 2019 (NB this list doesn't count infrastructures that are not managed by the city, like the Seoul HOUR opened last year**:

• 2017: PAIK Nam June Memorial Museum (Changsin-dong, Jongno-gu)
  
• 2018: Donuimun Museum Village (Sinmunno 2-ga, Jongno-gu)
• 2018: Iumpium Sewing History Museum (Changsin-dong, Jongno-gu)
• 2019: Seoul Urban Life Museum (Gongneung-dong, Nowon-gu)
• 2019: Seoul Museum of Korean Folk Music (Waryong-dong, Jongno-gu)

The 9 museums to be inaugurated by 2023:

• 2020: Seoul Craft Museum (Anguk-dong, Jongno-gu): on the site of the former Pungmun Girls' High School. BTW ICYMI Korean Air is suing Seoul Metropolitan Government for torpedoing their plan to sell their Songheyon-dong site (see "twitter.com/theseoulvillage/status/1272327309865828353")
   
• 2021: Hanyangdoseong Ruins Exhibition Hall / Hanyang City Wall Relics (Hoehyeon-dong, Jung-gu). To replace the Seoul City Wall Museum located in Jongno-6-ga. Of course, 'Hanyang' is more relevant as the original name of Seoul intra muros (within Sadaemun).
   
• 2021: Pyeongchang-dong Art and Culture Complex (Pyeongchang-dong, Jongno-gu): a hub for Pyeongchang-dong's Community Art Platform, on Pyeongchangdongmunhwa-ro, with a focus on contemporary art of course.  
• 2022: Korean Food Culture Complex (Seongbuk-dong, Seongbuk-gu) on a redesigned and partly repurposed Samcheonggak.
   
• 2023: Seoul Cultural Resource Center / Integrated Storage (Dugok-ri, Ucheon-myeon, Hoengseong-gun, Gangwon-do): over 44,600 square meters... which speaks volumes about the capital's overflowing cultural assets (350,000 of them shall be stored there).  
• 2023: Robot Science Museum (Chang-dong, Dobong-gu): beyond robots, shall explore A.I., V.R., and other technologies. At last some content for the Chang-dong - Sanggye urban regeneration cluster (see "Diagonal crossings, High Lines, and Business Verticals (how pedestrians and businesses remodel Seoul... and vice-versa)")... but this Seoul village will also host the best new museum to come (see below).
   
• 2023: Pungnap-dong Earthen Fortification Museum (Pungnap-dong, Songpa-gu): 5,500 square meters focused on the old Baekjae castle, and the royal way of life.
   
  
• 2023: Seo-Seoul Museum of Art (Doksan-dong, Geumcheon-gu): not to be confused with SeMA's main site in Seosomun-dong, this branch will reach yet another underserved district after Nam-Seoul (Namhyeon-dong, Gwanak-gu), Buk-Seoul (Junggye-dong, Nowon-gu), or SeMA Storage (Seoul Innovation Park, Nokbeon-dong, Eunpyeong-gu). SeMA also manages the above mentioned Paik Nam June Memorial Museum in Jongno-gu, SeMA Bunker (Yeouido-dong, Yeongdeungpo-gu) SeMA Nanji Residency (Sangam-dong, Mapo-gu).
   
  
• 2023: Seoul Photographic Art Museum (also in Chang-dong, Dobong-gu): not to be confused with the existing private museum of photography in Bangi-dong, Songpa-gu. 2,500 sqm is not very big, but I really hope this will be the museum I've been calling for for years: devoting big sections to my beloved KIM Ki-chan and to the fantastic collections inherited by the Seoul Museum of History, interactive, involving citizen contributions...

Melike Altinisik Architects' winning project for Robot Science Museum

As you can see, quantity doesn't always mean quality, but I'm looking forward to returning to neighborhoods I haven't roamed in a while... and I really can't wait to see that last one. Please, don't disappoint me!

Seoul Village 2020
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* see "사진·한식·로봇…서울시 '테마형 뮤지엄' 9개소 개관" (Seoul Metropolitan Government 20200622)
** see "Seoul Hall of Urbanism and Architecture, Seoul Biennale 2019 Symposium"

Burying Seobu Expressway (not all car traffic, though)

Seoul eventually confirmed the completion of the transformation of the 10.33 km section of the Seobu Expressway into a 4-lane underground tunnel by 2019, between Seongsan Bridge (Yangpyeong-dong, Yeongdeungpo-gu) and Geumcheon I.C. (Doksan-dong, Guro-gu)*. 

A standard road will double it at ground level, to - hopefully - take care of the local traffic, and to propose a more pleasant experience for residents and visitors: Anyangcheon will at long last be accessible through simple pedestrian crossings (from the Seoul side, Gwangmyeong residents being connected to the eastern side by footbridges), and new parks will be created, including a big one if Seoul manages to move that big, ugly garbage treatment unit. 

Overall, a greener look and feel (particularly with with these before-after pictures comparing winter and summer views!):

This clearly marks an improvement of the cityscape and quality of life in this part of the city, but not a disruption from the car-centric view. And don't expect to totally get rid of traffic noise: "vertical soundproof walls, currently installed between the Seobu Expressway and Gyeongbu Railroad Line, will be replaced with twice the amount of folded soundproof walls to reduce noise levels".

It may look a bit like Yangjaecheon, but a big part of this stretch is occupied by the Guro Digital Complex, not by mid-rise residences. In any case, good news for the district and for people working there. If sure the landowners in front of one of these crossings will find a better use of their ground levels...

Now if your start-up can't afford a Google-size campus for its staff, you can at least offer them a waterfront experience without the disgracious expressway a la Facebook (see "Zee Talk of Zee Town", "Google's Gtown wins over ZeeTown and the Large Apple Collider").


Seoul Village 2015
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* a Public Private Project on a Build Transfer Operate mode: "Seobu Underground Road To Be Constructed Through Private and Public Joint Agreement".