MOCA goes MMCA - Museum of Modern and Contemporary Art

Today, the National Museum of Contemporary Art, Korea (MOCA) unveiled its new Museum Identity as the National Museum of Modern and Contemporary Art, Korea (MMCA).

 

If you don't know the old logo, it's in a rather classic, institutional gold, and in capital letters. A litle bit like the chaebol logos from the 80s-90s:

 

 

The new and improved MMCA still looks familiar, and not just because you can almost read "MOMA" if you don't pay much attention. But the color version seems definitely lighter and more consistent than the black and white version, where the logo comes straight from the 70s (it would probably give a different impression if the white logo were, for instance, on a more simple black geometric figure):

 

Anyway... the MOCA had already rebranded its three branches:

• MMCA Gwacheon: the main building (near Seoul Grand Park) was inaugurated in 1986, but the institution itself was established in 1969 in Gyeongbokgung, and moved a first time to Deoksugung, in 1973.
• MMCA Deoksugung: the MOCA returned to Seokjojeon, where the focus is on modern art (museum collections, international exhibitions like the recent "Memory of landscape I have never seen", featuring collections from the National Gallery in Prague). Just hectometers away from SeMA Seosomun, via Jeong-dong-gil.
• MMCA Seoul: the new Sogyeok-dong branch will be inaugurated in November this year, and the MMCA regularly posts pictures of the new structures. Many of the fences have already been removed, so everybody can see the former Defense Security Command and Military Hospital emerge in new clothes and surroundings. I'm glad they dumped the "UUL National Art Museum" brand, which sounded like "melencholy" in Korean. About this saga, see former posts, particularly "ASYAAF 2009" (July 2009), "Shinhotan, Beginning of a new Era - a big MOCA cup for Seoul" (October 2009), "MOCA @ Defense Security Command, continued" (February 2010), "SeMA to block blockbusters" (February 2012).

MOCA Seoul in Sogyeok-dong, facing Gyeongbokgung

I can't wait to visit the new museum and its collections this November. Two other exhibitions are planned for the inauguration: "The Birth of a Museum: MMCA, Seoul Archive Project", and a "On-site Production and Installation Project" featuring SEO Do-ho, CHOE U-ram, and Young-Hae Chang Heavy Industries.

Speaking of Young-Hae Chang Heavy Industries and text designs... I wonder if MMCA will dare display in the former Defense Security Command this work called "Cunnilingus in North Korea" (watch the whole video: yhchang.com/CUNNILINGUS_IN_NORTH_KOREA.html)

THAT would be quite a shift from the 70s for this building!

Seoul Village 2013
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KAIST unveils OLEV, the On-Line Electric Vehicle

The Seoul Grand Park train has been replaced by this OnLine Electric Vehicle (OLEV) developed by KAIST.

The OLEV must follow an underground powerline to charge, thus the "online" label, and the relatively light batteries compared to the ones usually found in electric vehicles. Of course, you need to keep in touch with the powerlines, but this "touch" is "contactless", which means you don't see any tracks nor wires. Power transmission requires specific enablers in the vehicle, and electromagnetic emissions respect all security norms, so if you happen to pass over the lines, your old Hyundai won't start a Transformers break dance, and the old bag lady pushing her caddy (you know, that Hollywood all time fave when the hero's brakes have been sabotaged) won't see her cat turn into bulgogi.

Because batteries can stock power, you don't need to be always online, and that makes the heck of a difference in a business plan. For instance, at Seoul Grand Park, 16% of the 2.2 km circuit are equipped : 3 sections are 122.5 m long, and a fourth only 5 m long - probably a station. Lighter vehicles, lighter infrastructures, and a promising yield : with a 13 cm airgap, transmission reaches 74%.

KAIST estimates that "if the OLEV charging method is applied to the public bus system in South Korea, the underground power lines need to be installed on only 20% of the total bus route at places like bus stops, parking lots, and intersections". Last year, the Institute clinched a MoU with Seoul Metropolitan Government : standard prototypes are expected in 2012 and commercial launch in 2013.

This disruptive innovation came along with 120 patents, and could not only help Seoulites enjoy greener transportation systems, but also become a star product for Korean exports.

Seoul Village 2010

* "KAIST introduces environmentally friendly public transportation to Seoul Grand Park in Gwacheon City"

Shinhotan, Beginning of a new Era - a big MOCA cup for Seoul

A "Shinhotan" is a flare to show the way, what we Frogs call "un eclaireur".

"Shinhotan, Beginning of a new Era" is a relevant name for the exhibition preceding the transformation of the former Defense Security Command (Kimusa) into the Seoul MOCA, the Seoul branch of the National Museum Of Contemporary Art, Korea.

Kimusa was closed late last year and recently hosted ASYAAF 2009, confirming the potential of the site for contemporary art. This time, it's fully exploited, including the roof. "Space Transformation Project" bodes the transformation to come, while "Art Museum Project" showcases Korean contemporary artists from Gwacheon collections (in Kimusa's main building), and "Documentary Project" showcases images of this most controversial place in Korean minds. Overall, 300 works by 58 artists.

It's as much an end as a beginning : this is the last opportunity to visit this very intriguing place before it mutates into something completely different.

You have absolutely no excuse : admission is free.

Shinhotan, Beginning of a new Era - National Museum Of Contemporary Art, Seoul / 신호탄 - 국립현대미술관, 서울관 건립예정지
2009.10.22 - 2009.12.06
165 Sogyeok-dong, Jongno-gu, Seoul, ROK
Tel: +82.2.2188.6000
seoul.moca.go.kr
artmu.moca.go.kr

Seoul Village 2009