So taking more space at CES was not enough: Seoul wants to be a match with the World's leading consumer electronics show and launch 'Seoul Smart Life Week' later this year (Oct 7-9 in COEX).
Mayor OH Se-hoon announced the event at the 640 sqm Seoul Pavilion in Tech West Eureka Park, where 81 companies exhibited their solutions and gizmos (very strong biotech and A.I. verticals behind Seoul Biohub and Seoul AI Hub). 18 of them claimed a CES Award, but the prize OH and Seoul Business Agency are after means even bigger bucks.
Well the first edition 'only' aims at 100 cities and 200,000 visitors, but it takes time to install a big show in a crowded calendar, and COEX can't host a Barnum the size of CES.
KINTEX would gladly oblige, but Korea's biggest exhibition venue is in Ilsan, Goyang, Gyeonggi-do, with limited hospitality capacity nearby. Seoul wants to become a global or at least an Asian leader, to put for good Tokyo, Hong Kong (and its half-yearly Electronics Fair), or Singapore (COMEX- ITSHOW-The Tech Show-Consumer Electronics Exhibition) behind.
Seoul plans to change venues after the Jamsil Sports Complex is fully transformed into the Jamsil Sports MICE Complex, with a business hub connecting the COEX, SETEC, Hyundai Motors Global Business Center, Dominique Perrault's new Yeongdong-daero, and of course the Han River in this very vegassy vision mentioned in my recent focus (see 'Seoul waterways and urbanism - the full story'):
Seoul already hosts many tech-related events, but no top-of-mind brand emerges. At least, if it may not seem very original, 'smart life' sounds definitely more human-oriented than the old-tech-y 'electronics' or 'IT'. Unlike CES with the CTA, this new SSLW will not be led by an industry
but by a local authority, with city pavilions rather than national
spaces. To compete with Vegas, Seoul will not only need new hardware and software, but also the power hitters Korea Inc. sends to the national pavilion. And ultimately, Samsung LG, and Co. will have to be convinced to release buzzworthy novelties 3 months earlier than usual.
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These guys defying gravity look like they could be the next customers of the building they're cleaning.
What a cultural year for France in Korea ! We've seen French musea send key works to Seoul and Daejeon (respectively Musee d'Orsay and Musee d'Art Moderne de Saint-Etienne*), the nation return Oegyujanggak books to their homeland**, and now our top private collector display some of his goods to the Korean public.
You want more contemporary art from France ? 80 Jean-Michel Othoniel works will be exhibited at galerie Plateau starting this Thursday. First of its kind, this comprehensive retrospective is also organized by Centre Pompidou, with the benediction of The Institut Francais de Coree du Sud, another eminent resident of this Sungnyemun neighborhood (OK, the IFC is comfy, the Cafe des Arts yummy, and Sungnyemun about to reopen as a fantastic landmark, but I surely miss the old Centre Culturel Francais next to Gyeongbokgung !).
Organized by the Korean Publishers Association, the 17th Seoul International Book Fair will start next week at the COEX, featuring over 570 companies from 23 countries, and sub-exhibitions on the Tripitaka Koreana (for its 1000th anniversary*), Korean writers of 100 years ago, pop-up books, e-books (e-Square)...

Last October, the first Seoul Global Business Networking Event drew crowds to Jongno-gu (see "

