Saturday, June 4, 2011

Good Morning Hanoi (Seoul)

Yeonhui-dong has always been a fantastic spot for Korean and Japanese food lovers but beyond that, culinar diversity used to be limited to pizza toppings.

That's changing, and very quickly. "Change" doesn't necessarily means "for the better" : Yeonhui-dong Haejangguk, an institution, is folding. And when I learned that a Pho restaurant would replace a Japanese restaurant not far from Saruga, I expected one of the usual franchises to open shop, with a 75:25 chance of failure.

But Good Morning Hanoi is not your usual franchise : it woke up the area with a rather baroque decor (more 'Good Night Las Vegas' ?), and more significantly with a strong statement on our palates. Not only delicious but freshly and delicately crafted, with sometimes a touch of originality, like that fusion Tom Yam Lau with a soupcon of cloves. Even the fried rice and nems (spring rolls) can be praised. It didn't take long for GMH to join the crowd of Yeonhui restaurants with long waiting lines.

More pressure on the shoulders of future newcomers : every other building is under renovation in this section of Yeonhuimat-gil (now Yeonhuimat-ro), between Saruga (itself
in its crysalid state) and Donggyo-ro.

Good Morning Hanoi / 하노이의 아침 (restaurant - Yeonhui branch)
Yeonhuimat-ro, Seodaemun-gu, Seoul, ROK
Tel +82.2.323.5320
other branches : Yeouido, Seorae Village, Sinchon, Inchon...

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