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Tuesday, April 12, 2011

Saruga begins its metamorphosis

A major landmark in Yeonhui-dong, Saruga shopping center is a traditional source for imported goods, food and beverages, and a sure bet when you need fine fish for sushis... but as you roam countless booths packed with all kinds of goods, you often feel like in a time capsule stuck in the early nineties. And the building itself doesn't look very young.

This is about to change: by May 23rd, Saruga will have finished its renovation and judging by the scaffolding and the destruction of the annex near the parking lot, changes should be spectacular. New dwellings are also planned.

Actually, the whole area is experiencing intense renovations, with tens of houses being rebuilt or redesigned, and scores of new coffee shops or boutiques opening at every corner, turning a rather conservative neighborhood (e.g. former presidents CHUN Doo-whan and ROH Tae-woo, respectively North and South of Yeonhui Samgeori) into a more "bourgeois boheme" spot.

Let's see how Saruga adapts to its new environment, or why not, whether it decides to set the pace again.

--- UPDATE 20110610 ---

"Sahruga" no more, Saruga reopened today with a bigger and more upscale supermarket featuring bilingual signs everywhere, a mini food court, a cafe with terrace on the second floor (Angel-in-us instead of the old furniture shop), a Dunkin Donuts on the first floor, and shops with a direct access to the lateral and back street : only a small island of booths subsists, and large window panes fully integrate the building with its neighborhood (even if the second entrance on Yeonhuimat-ro disappeared).

Seoul Village 2011

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