Tuesday, April 5, 2011

DMC at full throttle - Songdo from Sim City to Sin City ?

Remember our parallel between Seoul Digital Media City and Incheon's Songdo International Business District* ? Both project have been advancing since, with Songdo building everything from scratch, and the DMC enjoying many transfers from other districts.

Even for education : the Japan School in Seoul moved from Gangnam-gu to the DMC in Mapo-gu, while of Chadwick International School in Songdo was a creation. To be fair, Songdo also benefited from a major transfer with Yonsei Songdo Global Academic Complex (SGAC), and the DMC has already created many original landmarks as well.

Once again, the Songdo project is much bigger and complex to fill, even after signing such majors as Samsung (ie recently for a biopharmaceutical unit). The local press made a fuss about the recent visit of Vegas casino operators, and Grand Korea Leisure, who operate 7 Luck Casino in Seoul, are considering Jeju or Songdo for a second spot... A new Macau much closer to Shanghai and Beijing ?

Meanwhile, leveraging on Seoul Metropolitan Government's determination to create an international multimedia cluster**, the DMC recently received the confirmation from seven major multimedia groups, including JoongAng, back to the broadcasting arena with growing ambitions. Of course, JoongAng Broadcasting Corporation (JoongAng Media Network) already operated Cartoon Network, J Golf, or Q Channel, but the group lost its leadership after the Tongyang Broadcasting Company breakup (note the new entertainment channel brand, jTBC, as an echo to the pre-1980s). The group also purchased CINUS theaters via Isplus (Ilgan Sports).

Korea's biggest media group already moved to the DMC a long time ago : CJ E&M (CJ Entertainment & Media, formerly O Media Holdings) now regroups all the chaebol's media assets, creating a major in music (Mnet, CJ E&M Music.Live, FNC Music, Good Concert, Jisan Valley Rock Festival, Global Gathering...), movies (CJ Entertainment, CGV...), media (CJ Media, On Media, OCN, chCGV, Story On, tvN, OnStyle, NGC Korea, XTM, Olive, CJ O Shopping, CJ Internet...), and games (CJ E&M Games, BiCore, Netmarble...).

Yet the competition is not just national anymore. And there too, Seoul and Incheon are definitely putting more chips on the table...

Seoul Village 2011

* "
Seoul Digital Media City Tour"
** see more recently "
DMC aims at Tinseltown - welcome to Hallyuwood !".

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