First conclusion: heavy drinking is on the rise and in 2010, 18.2% of Seoulites can be considered high-risk drinkers, with averages ranging from 12.1 to 23.3% depending on districts of residence.
I don't know how detailed the survey is, but you'd like to cross places of consumption with the locations of the homes and offices. The correlation with revenues seems also limited at the "gu" level.
Heavy drinking hotspots don't necessarily match. Typically, Jongno-gu cannot compensate with a large population, unlike Mapo-gu and Seodaemun-gu, which respectively host Hongdae and Sinchon - both serious contenders for Binge-dong -, but belong to the bottom tier (along with Yancheon-gu, Dongjak-gu, and Seocho-gu).
Among the worst performers, Jungnang-gu and Gangdong-gu come more as a surprise than Jongno-gu and Guro-gu, even if Seoul seems overall more loaded on its starboard side:
Seoul Village 2012
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* see article in today's Chosun Ilbo "서울서 최고로 술 많이 먹는 동네, 강남·신촌 아니라…" (Chosun Ilbo 20120724)
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