TempleStay? Check

For the best ad of the year, HomePlus / Cheil Worldwide sure made a splash with their QR code based 'virtual store' campaign in Seoul subway*, but I'll vote for this one instead:

Advertising is always somehow lying or selling what you don't have but here, the announcer is telling the truth and insisting on what it doesn't offer. TempleStay invites you to check in if you're not interested in the usual perks (bed, tv, phone, shopping, oversleep, neon sign, coffee, meat), but in a journey in search of yourself. The best loyalty program around.

If you're not aware of this successful program, Korean temples have always been welcoming but now, even families give it a try. The concept gained international momentum around the 2002 World Cup, to the point Jogye Order moved its TempleStay Info Center to brand new headquarters, right across Jogyesa (in 71 Gyeonji-dong, Jongno-gu, +82.2.2031.2000 - check their website eng/TempleStay.com, and the video below).

Note that KNTO has been promoting "Hanok Stay" along a similarly labelled path. Another way of experiencing a more traditional side of Korea.

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* remember "HomePlus virtual stores in Seoul subway : from your smartphone to Cannes festival screens"? The concept has been extended IRL ("HomePlus subway virtual store gets "real" (from click and mortar to billboard and click)"). That video was seen over 25,000 times, see if you can do better with this one from Arirang TV (about Songgwangsa in Suncheon, Jeollanam-do) -and don't worry, the film starts after a few seconds of test pattern: