Tuesday, April 12, 2011

Eric Kayser

July 14th, 2010, the French Embassy. All eyes converge towards Dominique Strauss-Kahn, head of the FMI and a favorite for 2012 presidential elections.

Not mine : I've already seen DSK at the same place 18 years ago, but it's the first time for Eric Kayser products to make a public appearance in Korea, and they taste absolutely delicious. If some bakers can be good in tradition or innovation, this one scores pretty well on both.

Bastille Day teasing was followed by the inauguration of the first branch in Yeouido (63City B1), and the brand is spreading like butter on a fresh from the oven baguette : The Plaza downtown, Lotte Department Store Cheongnyangni, and soon a restaurant in Samcheong-dong, plus the Galleria Centercity in Cheonan.

Kayser contributes to a spectacular boom in French bakeries (see recently Guillaume or Paul), but let's not forget local competition :
Patisserie B just started making very nice Opera cakes.

Eric Kayser Korea
The Plaza (02.310.7500)
63City Yeouido (02.789.5687)
Lotte Dept Store Cheongnyangni (02.3707.1976)
Galleria Centercity, Cheonan (041.410.9779)

Seoul Village 2011

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