Tuesday, March 10, 2009

Seoul Haechi Taxis - Orange Cabs

The first passenger of the new Seoul cab is a lion. But Haechi, now the official city mascot*, will limit its presence to the luminous roof signs and the side doors.

According to city officials, the orange color will become as memorable as yellow for NYC cabs or black for London hulks. Nevermind the fact that Seoul taxis will not be orange but white with an orange lining.

It will take nine years to replace all cabs (nowadays white and blue). And I presume the black taxis (premium fares) will survive for a while as well.

Anyway, some color won't hurt these days.







* see "
Goodbye HiSeoul, hello Haechi"

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