Sunday, October 16, 2016

Sustainable and Smart Tourism in Korea - a SWOT analysis

My presentation at last week's 2016 Sustainable and Smart Tourism Forum can be downloaded there. As the title suggest, "Sustainable and Smart Tourism in Korea - a SWOT analysis", provides an overview of Korea's Strenghts, Weaknesses, Opportunities and Threats regarding this hopefully future-proof approach of tourism. It starts with simple definitions, and a focus on the 'Korean Wave Dependence' that illustrates how a cultural asset can become a liability*.


Thank you again, Catherine GERMIER-HAMEL, for organizing the event, and best wishes to all participants, particularly to the younger generations of innovators in sustainable solutions.  


Seoul Village 2016
Welcome to our Korean Errlines! Follow Seoul Village on Facebook and Twitter
Bookmark and Share
Add this page to your favorites

* that section echoes my 2013 presentation at the first World Congress for Hallyu, "Heralding cultural diversity - a stronger and more sustainable Korean wave" (Part I, Part II, Part III).